New research has revealed that women bump the cost of their holidays up by as much as a third when they buy a new wardrobe to take abroad. The poll found that on average female holiday makers will spend £245 on accessories, clothing and toiletries before they have even boarded the plane.
Nearly 2,000 women over the age of 18 who had been abroad in the last year responded to the survey. Items purchased before going away included make-up, sun lotion, a beach bag, sunglasses, jewellery, shorts, shoes, sandals, tops, dresses and swimwear.
When asked why they felt the need to splash out on a new wardrobe instead of packing clothes they already owned, more than a fifth (21 per cent) confessed to not wanting to be seen wearing last year’s attire in this year’s holiday snaps.
A third of those who replied to the survey admitted that they always went shopping for new clothes and accessories before jetting off on holiday. The study was conducted by sunshine.co.uk and co-founder Chris Clarkson said people often forget how much they will spend on top of paying for hotels and flights.
He urged travellers to double check what they already have in their wardrobe before going on a costly shopping spree.